PARTNER & AFFILIATE OS • PARTNER RELATIONSHIP INTELLIGENCE CENTER 1.0

Partner Relationship Intelligence Center

Manage executive relationships, contacts, contracts, renewals, communications, tasks, documents, opportunities, and risk from one governed workspace.

DEMO RELATIONSHIP INTELLIGENCEContacts, contracts, renewal values, communications, opportunities, risks, and financial metrics use realistic demonstration data for investor and production-readiness presentations.

83PORTFOLIO HEALTH

EXECUTIVE PARTNER RELATIONSHIP RUNTIME

Turn Sportsbook Partnerships Into Managed, Measurable Growth

Coordinate account ownership, executive sponsorship, contacts, contracts, renewals, communications, tasks, documents, opportunities, and risks from one auditable operating center.

Confidence 96%At Risk 2Renewals ≤90 Days 1Overdue Follow-Ups 6

Monthly Revenue $220,790Governance OperationalExecutive Access TrackedAudit History Enabled

Portfolio Health 83 2 relationships need attention

Monthly Partner Revenue $220,790 Across 6 managed relationships

Renewal Value $1,675,000 1 renewals inside 90 days

Open Follow-Ups 21 6 overdue tasks

EXECUTIVE RELATIONSHIP SUMMARY

Portfolio Priorities at a Glance

REVENUE CONCENTRATION26.5%

DraftKings contributes $58,420 monthly.

TOP PARTNERDraftKings

Highest current monthly relationship revenue.

BIGGEST OPPORTUNITYDraftKings

Expand NFL and same-game parlay placements

HIGHEST RISKbet365

Broken destinations and declining conversion rate

RENEWALS NEXT 90 DAYS1

Relationships requiring commercial preparation.

PARTNER HEALTH TREND+13.2%

Average year-over-year portfolio growth signal.

EXECUTIVE GUIDANCE

Relationship Recommendations

→
Escalate BetMGM renewal economics before football inventory is committed.
→
Complete the bet365 recovery plan and validate repaired mobile destinations.
→
Close FanDuel compliance follow-up before expanding personalized offers.
→
Convert DraftKings expansion momentum into a signed Q4 commercial plan.

RELATIONSHIP OPERATING MODEL

Managed Partnership Lifecycle

QualifyConfirm strategic fit, economics, and access.

ActivateCoordinate agreements, contacts, and launch tasks.

GrowExpand campaigns, offers, states, and revenue.

RenewProtect value with early commercial planning.

RELATIONSHIP PORTFOLIO

Sportsbook Partner Relationship Registry

REL-DK-001

DraftKings

Strategic relationship • Expansion

Strong94

Monthly Revenue $58,420YoY Growth 18.7%Renewal Value $420,000Renewal Window 180 days

Account Owner: Maya Chen
Executive Sponsor: Chris Rose
Primary Contact: Jordan Blake
Contact Role: Director, Affiliate Partnerships
Contract Status: Active
Contract End: 2027-01-31
Last Contact: 2026-08-01
Next Meeting: 2026-08-08 15:00 UTC

OPPORTUNITY

Expand NFL and same-game parlay placements

PRIMARY RISK

State-level creative approval turnaround

RELATIONSHIP NOTES

Top strategic relationship with reliable reporting and strong executive access.

Open Tasks 2Overdue 0Sentiment PositiveDocuments 3

2026 Master Affiliate AgreementQ3 Media PlanBrand Compliance Guide

REL-FD-002

FanDuel

Strategic relationship • Growth

Strong91

Monthly Revenue $51,980YoY Growth 15.2%Renewal Value $365,000Renewal Window 118 days

Account Owner: Andre Lewis
Executive Sponsor: Chris Rose
Primary Contact: Priya Shah
Contact Role: Senior Partnerships Manager
Contract Status: Active
Contract End: 2026-11-30
Last Contact: 2026-07-30
Next Meeting: 2026-08-06 17:30 UTC

OPPORTUNITY

Increase personalized offer inventory

PRIMARY RISK

One overdue compliance deliverable

RELATIONSHIP NOTES

High-converting partner with an active personalization pilot.

Open Tasks 3Overdue 1Sentiment PositiveDocuments 3

Affiliate AddendumPersonalization Pilot BriefCompliance Checklist

REL-CZR-004

Caesars Sportsbook

Premier relationship • Growth

Strong88

Monthly Revenue $33,210YoY Growth 12.1%Renewal Value $240,000Renewal Window 180 days

Account Owner: Noah Williams
Executive Sponsor: Chris Rose
Primary Contact: Lena Foster
Contact Role: National Affiliate Manager
Contract Status: Active
Contract End: 2027-01-31
Last Contact: 2026-07-29
Next Meeting: 2026-08-12 18:00 UTC

OPPORTUNITY

Launch VIP bettor acquisition campaign

PRIMARY RISK

Limited creative inventory in two states

RELATIONSHIP NOTES

Stable relationship with strong conversion quality and responsive operations team.

Open Tasks 1Overdue 0Sentiment PositiveDocuments 2

2026 AgreementVIP Campaign Brief

REL-FAN-006

Fanatics Sportsbook

Growth relationship • Onboarding

Strong86

Monthly Revenue $16,980YoY Growth 31.5%Renewal Value $175,000Renewal Window 180 days

Account Owner: Andre Lewis
Executive Sponsor: Matt Rose
Primary Contact: Alicia Grant
Contact Role: Partnership Development Manager
Contract Status: Active
Contract End: 2027-06-14
Last Contact: 2026-08-02
Next Meeting: 2026-08-09 16:30 UTC

OPPORTUNITY

Accelerate college football launch

PRIMARY RISK

Incomplete historical attribution baseline

RELATIONSHIP NOTES

Fast-growing new relationship with strong launch momentum.

Open Tasks 4Overdue 0Sentiment PositiveDocuments 3

Launch AgreementOnboarding PlanTracking Specification

REL-MGM-003

BetMGM

Premier relationship • Renewal

Watch76

Monthly Revenue $38,750YoY Growth 6.4%Renewal Value $285,000Renewal Window 41 days

Account Owner: Sofia Ramirez
Executive Sponsor: Matt Rose
Primary Contact: Evan Cole
Contact Role: Affiliate Operations Lead
Contract Status: Renewal Due
Contract End: 2026-09-14
Last Contact: 2026-07-24
Next Meeting: 2026-08-05 16:00 UTC

OPPORTUNITY

Negotiate improved CPA for football season

PRIMARY RISK

Renewal economics and reporting latency

RELATIONSHIP NOTES

Renewal requires executive attention before NFL launch budgets are committed.

Open Tasks 5Overdue 2Sentiment NeutralDocuments 3

Current IORenewal Proposal DraftReporting SLA

REL-B365-005

bet365

Growth relationship • Recovery

At Risk62

Monthly Revenue $21,450YoY Growth -4.8%Renewal Value $190,000Renewal Window 180 days

Account Owner: Maya Chen
Executive Sponsor: Chris Rose
Primary Contact: Theo Martin
Contact Role: US Partnerships Manager
Contract Status: Review
Contract End: 2027-02-28
Last Contact: 2026-07-18
Next Meeting: 2026-08-07 14:00 UTC

OPPORTUNITY

Restore mobile conversion through deep-link repair

PRIMARY RISK

Broken destinations and declining conversion rate

RELATIONSHIP NOTES

Relationship recovery plan is active; technical and commercial teams need coordinated follow-through.

Open Tasks 6Overdue 3Sentiment ConcernedDocuments 3

Affiliate AgreementRecovery Action PlanBroken Link Report

RELATIONSHIP AUDIT TIMELINE

Recent Partner Relationship Activity

DraftKings

Q3 expansion plan approved for final commercial review.

2026-08-04 06:42 UTC • Chris Rose

Executive Review

BetMGM

Renewal entered 45-day executive attention window.

2026-08-04 06:18 UTC • Sofia Ramirez

Renewal Alert

bet365

Conversion decline and broken-link recovery escalated.

2026-08-04 05:51 UTC • Maya Chen

Risk Escalation

FanDuel

Personalization pilot performance review scheduled.

2026-08-03 21:10 UTC • Andre Lewis

Communication

Fanatics Sportsbook

College football launch checklist reached 80% completion.

2026-08-03 19:32 UTC • Andre Lewis

Milestone