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Partner & Affiliate OS / Optimization Intelligence Center
VERSION v4.0.1
PARTNER & AFFILIATE OS • OPTIMIZATION DECISION WORKSPACE 1.0

Optimization Intelligence Center

Identify growth opportunities, reallocate budget, detect underperformance, forecast impact, and turn intelligence into prioritized operating actions.

DEMO DECISION INTELLIGENCEScores, risk, explainability, budget recommendations, forecasts, and projected results are simulated and require human approval.
69DECISION SCORE
GO SPORTS PRO OPTIMIZATION DECISION INTELLIGENCE

Know What to Approve—and Why

Rank opportunities, compare risk, understand projected impact, inspect the evidence, and approve the safest high-value actions.

Confidence 95%High Confidence 7Ready 6Approved 0
Potential Monthly Lift $2,152.28High-Confidence Lift $3,980.83Projected Revenue $155,095.78ROAS 1.68x → 2.31x
EXECUTIVE APPROVAL

7 High-Confidence Recommendations

Estimated combined monthly impact: $3,980.83

Projected Monthly Lift $2,152.28 1.41% portfolio lift
Optimization Queue 18 6 ready for action
Projected ROAS 2.31x Current 1.68x
Critical Actions 3 0 deferred · 0 approved
BEFORE / AFTER FORECAST

Projected Revenue Impact

$155,096Current96% confidence
$160,52430 Days92% confidence
$165,95260 Days88% confidence
$171,38190 Days84% confidence
$176,809120 Days80% confidence
$182,238180 Days76% confidence
AI RECOMMENDATIONS

Recommended Sequence

  1. →

    Increase budget on high-confidence campaigns already exceeding the portfolio ROAS target.

  2. →

    Pause campaigns below the minimum efficiency threshold until tracking and creative are reviewed.

  3. →

    Shift spend toward the strongest sportsbook and state combinations.

  4. →

    Approve the highest-impact actions first, then measure actual results against the projection.

BUDGET REALLOCATION

Current vs Recommended Spend

Caesars SportsbookCurrent$9,505Recommended$11,406
+$1,901
Fanatics SportsbookCurrent$12,208Recommended$11,140
$-1,068
Hard Rock BetCurrent$11,908Recommended$10,875
$-1,032
BetMGMCurrent$9,348Recommended$8,612
$-736
DraftKingsCurrent$9,062Recommended$7,250
$-1,812
FanDuelCurrent$7,160Recommended$6,597
$-563
BET99Current$4,467Recommended$4,467
+$0
BetRiversCurrent$9,563Recommended$4,254
$-5,309
bet365Current$11,922Recommended$2,612
$-9,310
Sports InteractionCurrent$5,675Recommended$0
$-5,675
OPTIMIZATION DECISION QUEUE

Prioritized Approval Decisions

ScoreRiskRecommended ActionCampaignPartnerStatusExpected GainExpected LiftBudget ChangeCurrent ROASProjected ROASConfidenceActions
71 High Pause & Review
Why?
  • Current ROAS is 1.31x and projected ROAS is 5328.96x.
  • Estimated monthly impact is $-222.04.
  • Recommendation confidence is 85%.
  • Campaign revenue, spend, budget direction, and operating status support this demonstration recommendation.
 Same-Game Parlay Education BetRivers Ready $-222.04 -4.00% -100% 1.31x5,328.96x85%
70 High Pause & Review
Why?
  • Current ROAS is 1.20x and projected ROAS is 6564.48x.
  • Estimated monthly impact is $-273.52.
  • Recommendation confidence is 82%.
  • Campaign revenue, spend, budget direction, and operating status support this demonstration recommendation.
 Responsible Betting Awareness Sports Interaction Ready $-273.52 -4.00% -100% 1.20x6,564.48x82%
70 High Pause & Review
Why?
  • Current ROAS is 1.04x and projected ROAS is 8636.16x.
  • Estimated monthly impact is $-359.84.
  • Recommendation confidence is 82%.
  • Campaign revenue, spend, budget direction, and operating status support this demonstration recommendation.
 BetMGM Football Hub bet365 Ready $-359.84 -4.00% -100% 1.04x8,636.16x82%
61 Moderate Increase Budget
Why?
  • Current ROAS is 2.21x and projected ROAS is 2.10x.
  • Estimated monthly impact is $2,199.12.
  • Recommendation confidence is 94%.
  • Campaign revenue, spend, budget direction, and operating status support this demonstration recommendation.
 Caesars State Launch Caesars Sportsbook Ready +$2,199.12 +14.00% 20% 2.21x2.10x94%
58 Moderate Reduce Budget
Why?
  • Current ROAS is 1.77x and projected ROAS is 2.12x.
  • Estimated monthly impact is $-198.80.
  • Recommendation confidence is 88%.
  • Campaign revenue, spend, budget direction, and operating status support this demonstration recommendation.
 New User Welcome Offer FanDuel Review $-198.80 -4.00% -20% 1.77x2.12x88%
58 Moderate Reduce Budget
Why?
  • Current ROAS is 1.58x and projected ROAS is 1.89x.
  • Estimated monthly impact is $-232.26.
  • Recommendation confidence is 91%.
  • Campaign revenue, spend, budget direction, and operating status support this demonstration recommendation.
 College Football Kickoff BetMGM Review $-232.26 -4.00% -20% 1.58x1.89x91%
58 Moderate Reduce Budget
Why?
  • Current ROAS is 1.52x and projected ROAS is 1.83x.
  • Estimated monthly impact is $-324.80.
  • Recommendation confidence is 88%.
  • Campaign revenue, spend, budget direction, and operating status support this demonstration recommendation.
 Ontario Sportsbook Comparison Fanatics Sportsbook Review $-324.80 -4.00% -20% 1.52x1.83x88%
58 Moderate Reduce Budget
Why?
  • Current ROAS is 1.73x and projected ROAS is 2.07x.
  • Estimated monthly impact is $-367.22.
  • Recommendation confidence is 85%.
  • Campaign revenue, spend, budget direction, and operating status support this demonstration recommendation.
 FanDuel Creator Network BetRivers Review $-367.22 -4.00% -20% 1.73x2.07x85%
58 Moderate Reduce Budget
Why?
  • Current ROAS is 1.68x and projected ROAS is 2.02x.
  • Estimated monthly impact is $-575.12.
  • Recommendation confidence is 91%.
  • Campaign revenue, spend, budget direction, and operating status support this demonstration recommendation.
 Hard Rock Bet Expansion Hard Rock Bet Review $-575.12 -4.00% -20% 1.68x2.02x91%
57 Moderate Increase Budget
Why?
  • Current ROAS is 2.41x and projected ROAS is 2.29x.
  • Estimated monthly impact is $1,139.18.
  • Recommendation confidence is 91%.
  • Campaign revenue, spend, budget direction, and operating status support this demonstration recommendation.
 Fantasy Football Conversion Hard Rock Bet Ready +$1,139.18 +14.00% 20% 2.41x2.29x91%
57 Moderate Increase Budget
Why?
  • Current ROAS is 2.49x and projected ROAS is 2.37x.
  • Estimated monthly impact is $837.76.
  • Recommendation confidence is 94%.
  • Campaign revenue, spend, budget direction, and operating status support this demonstration recommendation.
 Sunday Prime-Time Boost Caesars Sportsbook Ready +$837.76 +14.00% 20% 2.49x2.37x94%
57 Moderate Reduce Budget
Why?
  • Current ROAS is 1.54x and projected ROAS is 1.84x.
  • Estimated monthly impact is $-126.88.
  • Recommendation confidence is 85%.
  • Campaign revenue, spend, budget direction, and operating status support this demonstration recommendation.
 NFL Opening Month DraftKings Review $-126.88 -4.00% -20% 1.54x1.84x85%
57 Moderate Reduce Budget
Why?
  • Current ROAS is 1.43x and projected ROAS is 1.72x.
  • Estimated monthly impact is $-401.38.
  • Recommendation confidence is 85%.
  • Campaign revenue, spend, budget direction, and operating status support this demonstration recommendation.
 VIP Reactivation DraftKings Review $-401.38 -4.00% -20% 1.43x1.72x85%
56 Low Optimize Creative
Why?
  • Current ROAS is 2.04x and projected ROAS is 2.10x.
  • Estimated monthly impact is $273.24.
  • Recommendation confidence is 94%.
  • Campaign revenue, spend, budget direction, and operating status support this demonstration recommendation.
 NBA Early Access BET99 Review +$273.24 +3.00% 0% 2.04x2.10x94%
56 Moderate Reduce Budget
Why?
  • Current ROAS is 1.42x and projected ROAS is 1.70x.
  • Estimated monthly impact is $-185.12.
  • Recommendation confidence is 82%.
  • Campaign revenue, spend, budget direction, and operating status support this demonstration recommendation.
 MLB Postseason Push bet365 Review $-185.12 -4.00% -20% 1.42x1.70x82%
55 Low Optimize Creative
Why?
  • Current ROAS is 1.91x and projected ROAS is 1.97x.
  • Estimated monthly impact is $393.75.
  • Recommendation confidence is 88%.
  • Campaign revenue, spend, budget direction, and operating status support this demonstration recommendation.
 DraftKings Odds Comparison Fanatics Sportsbook Review +$393.75 +3.00% 0% 1.91x1.97x88%
55 Low Optimize Creative
Why?
  • Current ROAS is 1.99x and projected ROAS is 2.05x.
  • Estimated monthly impact is $338.91.
  • Recommendation confidence is 91%.
  • Campaign revenue, spend, budget direction, and operating status support this demonstration recommendation.
 Bet365 Content Series BetMGM Review +$338.91 +3.00% 0% 1.99x2.05x91%
55 Low Optimize Creative
Why?
  • Current ROAS is 1.82x and projected ROAS is 1.88x.
  • Estimated monthly impact is $237.30.
  • Recommendation confidence is 88%.
  • Campaign revenue, spend, budget direction, and operating status support this demonstration recommendation.
 Mobile App Install FanDuel Review +$237.30 +3.00% 0% 1.82x1.88x88%
OPTIMIZATION AUDIT TRAIL

Recent Decision Activity

Opportunity scoredOptimization Intelligence
Budget reallocation proposedRevenue Intelligence
Underperformance alert createdCampaign Intelligence